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TV advertising
16-03-2009
Comparison Websites
You will all have seen a lot of TV advertising recently for comparison websites and in particular GoCompare.com and CompareTheMarket.com, today we received communication from the agency that handle CompareTheMarket.com, this is what they said....
Commission on the comparethemarket.com programme is to be reduced for cashback/loyalty sites from the 26th August. Unfortunately comparethemarket.com are reducing the commission rate from 80p to 50p
As a result we immediately took the decision to remove CompareTheMarket.com and all similar sites from Ei42 as we no longer believe they are beneficial to our members.
When you use a comparison website to find a product and subsequently buy a product for example “Car Insurance” then the price comparison website earn the commission from the insurance company and not you. So if you have used one of the above websites and searched for and then purchased car insurance you probably received just a few pence. If instead you had purchased directly from a car insurance company on Ei42 the commission would be substantially more.
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16-03-2009
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